Given the subject of this collection, there is some irony in how
I've chosen to bring these essays to you. Publishing has
traditionally been a two-sided model. Publishers get authors and
readers together. They typically make their money by charging the
reader and giving some fraction of the earnings to the author as
royalties. This 20th century model of publishing doesn't serve
authors of academic books well. Often, publishers set the price of
academic books relatively high, expecting to earn the greatest
profits from libraries and a handful of aficionados. For most books
that aren't aimed towards a popular audience, including most
academic books, royalties are quite small. Optimistically, I might
have been able to buy a pretty good new bicycle if I had published
these essays in the traditional fashion, but I'd rather have more
people read my work than collect the chump change from royalties.
Therefore, the two-sided publishing model fails in two ways: the
author doesn't make much money, and the author doesn't get read by
very many people. Moreover, most publishers in my experience are
still using 20th century technology to produce and distribute
books. It can take many months-if not years-from a book's
conception to its appearance in a reader's hands.And therein lies
the paradox. In order to bring my work into the 21st century, I
have decided to publish my collection of essays about two-sided
markets in a one-sided way. I ditched the intermediary and chose to
connect directly with likely readers. I'm sure some of you would
prefer the feel of paper and leather but hopefully the price is
right. It was easy for me to decide to make this volume free (a bit
more on Amazon) because it cost almost nothing to produce and
distribute it. An earlier version of this book appeared in 2010. It
consisted of a series of urls (website addresses) that took readers
to the original papers which they could then download. I promised a
real e-book in the early part of 2011. At least I got the year
right which for an economist is pretty good.
General
Imprint: |
Createspace Independent Publishing Platform
|
Country of origin: |
United States |
Release date: |
December 2011 |
First published: |
December 2011 |
Authors: |
David S. Evans
|
Dimensions: |
235 x 191 x 24mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
458 |
ISBN-13: |
978-1-4681-0272-7 |
Categories: |
Books >
Business & Economics >
Economics >
Microeconomics >
Domestic trade
|
LSN: |
1-4681-0272-9 |
Barcode: |
9781468102727 |
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