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Pharmaceutical Metrics - Measuring and Improving R & D Performance (Hardcover, New Ed)
Loot Price: R3,987
Discovery Miles 39 870
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Pharmaceutical Metrics - Measuring and Improving R & D Performance (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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Total price: R4,007
Discovery Miles: 40 070
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'What gets measured gets fixed' and this is as true of the
pharmaceutical industry as any other. The problem is that
pharmaceutical businesses are complex. Drug research and
development involves extended and expensive processes; defining
appropriate metrics for these processes is not easy, yet
ineffective or misguided metrics can be more damaging than none at
all. David Zuckerman's Pharmaceutical Metrics is an extremely
practical guide to selecting a system, selling it to top
management, choosing and defining the right metrics for your
system, communicating and displaying the results. And because
metrics are about how to shape and develop your business, he
explores how to deploy them organization-wide and make sure that
they are driving business improvement. In order to reflect the
needs of different types of pharmaceutical company the author uses
four sample companies, throughout the book, to illustrate the
principles for 'big pharma', 'micro pharma', a virtual development
company and a CRO. This highly practical book provides a
step-by-step guide to creating a state-of-the-art, strategy-driven
metrics system for pharmaceutical R&D, supported by case
studies of the techniques applied and tips for optimizing the
system.
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