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Capitalizing on Knowledge - From e-business to k-business (Paperback)
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Capitalizing on Knowledge - From e-business to k-business (Paperback)
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Many organizations are embracing knowledge management as a source
of strategic advantage. But already people are asking: "what comes
next?" Likewise almost every large organization is heavily involved
in e-commerce and turning their organizations into e-businesses. At
the moment most e-commerce is focused on selling traditional
products and services through the new medium of the Internet.
However, the more an organization evolves into an e-business, the
more they can exploit knowledge flows between themselves and their
marketplace. This book draws together the two strands of knowledge
and e-business into the emerging field that this book has called
k-business. A k-business is one that turns an organization's
knowledge assets into knowledge products and services and uses the
Internet to market and deliver them online. Despite its newness,
the Delphi Group have forecast that within 5 years person-to-person
information e-commerce (a major aspect of k-business) will be a $5
billion business leveraging $50 billion in sales of other products
and services.
Capitalizing on Knowledge aims to give professionals and managers
early insights into how to develop successful k-businesses. It
takes a critical and balanced view of the building blocks of a
k-business including knowledge productizing, e-commerce enablers
and Internet marketing. It draws on lessons from successes and
failures in the dot.com landscape and of the early pioneers of
knowledge markets. The writing style engenders interest and
readability supported by diagrams, screen images, check lists and
frameworks. There are 'points to ponder' to stimulate thinking and
decision-making. Five case studies and over 50 illustrative
examplesprovide insights into the application of the book's
concepts. No other book brings all the elements of a k-business
together in one place to provide a thought provoking yet practical
companion for those who want to capitalize on their knowledge.
Demonstrates how the overlap of the two high profile strands of
e-business and knowledge management is creating new k-business
opportunities
Describes new business models for marketing knowledge over the
Internet
Provides practical guidelines for packaging knowledge and
participating in knowledge markets.
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