Small Business Management and Entrepreneurship (Paperback, 8th edition)

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	March 2021
First published:	2021
Authors:	David Stokes • Nick Wilson
Dimensions:	246 x 190 x 16mm (L x W x T)
Format:	Paperback
Pages:	512
Edition:	8th edition
ISBN-13:	978-1-4737-7389-9
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
LSN:	1-4737-7389-X
Barcode:	9781473773899

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