THE NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY
BESTSELLER
ADVANCE PRAISE FOR THE WHY OF WORK:
"Principled, timely, and engaging, "The Why of Work" teaches that
building a culture of abundance and common purpose is essential to
organizational success."
--Stephen R. Covey, bestselling author of "7 Habits of Highly
Effective People"
"Will have a major impact on how individuals shape their
attitude to work, how organizations create abundant cultures, and
how leaders turn personal meaning into public good."
--Jigmi Y. Thinley, Prime Minister of Bhutan
""The Why of Work" shows a better, different way to build and
lead organizations. It is an insightful guide to how leaders can
infuse meaning into their organizations."
--Jeffrey Pfeffer, Professor, Stanford Graduate School of Business
and author of "Power: Why Some People Have It--and Others
Don't"
"This book brings the question 'why' to the place in which we
spend most of our adult lives, giving us insightful tools to help
make a meaningful difference in people's lives."
--Don Hall, Jr., president and CEO, Hallmark Cards, Inc.
"This is a must read for anyone who works, leads others at work,
or works to build a supportive environment."
--Beverly Kaye, founder/CEO, Career Systems International, and
coauthor of "Love 'Em or Lose 'Em: Getting Good People to Stay"
""The Why of Work" opens the door to significant employee
engagement. The alignment between company values and those of
customers and communities can indeed give employees a sense of
purpose while delivering great results to customers "
--Paula S. Larson, Chief HR Officer, Invesys
"Blackstone has proved that finding superior leaders produces
superior results. Dave Ulrich has brought this thinking to a new
level at Blackstone. Every private equity investor and senior
manager must read this book."
--James Quella, Senior Operating Partner, The Blackstone Group
According to studies, we all work for the same thing--and it's
not just money. It's meaning. Through our work, we seek a sense of
purpose, contribution, connection, value, and hope. Digging down to
the meaning of work taps our resilience in hard times and our
passion in good times. That's the simple but profound premise
behind this groundbreaking book by renowned management expert Dave
Ulrich and psychologist Wendy Ulrich. They've talked to thousands
of people--from rank-and-file workers to clients and customers to
top-level executives--and synthesized major disciplines to identify
the "why" behind our most successful experiences.
Using the model of the "abundant organization," they provide you
with the "how" to create meaning and value in your own workplace.
Learn how to: Ask the seven questions that drive abundance
Understand the needs of your customers and staff Personalize the
work to motivate your employees Build and grow your business in any
economy
By following the Ulrichs' step-by-step guidelines, you will set
off a chain reaction of positive and enduring effects. Employees
who fi nd meaning in their work are more competent, committed, and
eager to contribute--and their contribution will result in
increased customer commitment, which delivers a winning performance
on the bottom line.
"The Why of Work" includes targeted checklists, questionnaires,
and other useful tools to help you turn aspirations into action.
Using the proven principles of abundance, you can coordinate your
needs with those of your employers, your employees, and your
customers--and create a vision that resonates for years to come.
When you understand why we work, you know how to succeed.
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