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Books > Business & Economics > Business & management > Business strategy
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Entrepreneurial Thinking - Think Different! (Paperback)
Loot Price: R862
Discovery Miles 8 620
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Entrepreneurial Thinking - Think Different! (Paperback)
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Dispelling common entrepreneurship myths, this textbook introduces
the cutting-edge knowledge of entrepreneurship: the theories and
empirical evidence rigorously developed by leading researchers.
Helping upcoming entrepreneurs to think from a different
perspective and avoid preventable mistakes, Entrepreneurial
Thinking offers a summary of the most valuable and surprising
contemporary research, translating it into clearly beneficial
lessons, while emphasizing the entrepreneurial mindset crucial to
venture success. Key features: Short and accessible synopses of 44
of the most influential research papers to advance students'
knowledge on best practice in entrepreneurial thinking, especially
in how to see opportunities that others overlook Examples of how to
use available resources in unconventional ways, as well as
explanations of cognitive biases that trap most fledgling
entrepreneurs A consistent structure allowing students to
understand the questions asked, the answers available and
implications of each research paper effectively, and place research
into practical situations An excellent guide for students of
entrepreneurship, Entrepreneurial Thinking is a brilliant overview
of current research with practical benefits for the entrepreneurs
of the future.
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