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Financial Dimensions of Marketing Decisions (Paperback, 1st ed. 2019) Loot Price: R4,219
Discovery Miles 42 190
Repayment Terms: R395 pm x 12*
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Financial Dimensions of Marketing Decisions (Paperback, 1st ed. 2019): David W. Stewart

Financial Dimensions of Marketing Decisions (Paperback, 1st ed. 2019)

David W. Stewart

Series: Palgrave Studies in Marketing, Organizations and Society

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Loot Price R4,219 Discovery Miles 42 190 | Repayment Terms: R395 pm x 12*

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This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Palgrave Studies in Marketing, Organizations and Society
Release date: August 2020
First published: 2019
Authors: David W. Stewart
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 247
Edition: 1st ed. 2019
ISBN-13: 978-3-03-015567-4
Categories: Books > Business & Economics > Finance & accounting > Finance > Corporate finance
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Money & Finance > Corporate finance
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LSN: 3-03-015567-6
Barcode: 9783030155674

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