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Books > Social sciences > Politics & government > Central government > Central government policies
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A Big Fat Crisis - The Hidden Forces Behind the Obesity Epidemic-and How We Can End It (Paperback, First Trade Paper Edition)
Loot Price: R389
Discovery Miles 3 890
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A Big Fat Crisis - The Hidden Forces Behind the Obesity Epidemic-and How We Can End It (Paperback, First Trade Paper Edition)
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List price R412
Loot Price R389
Discovery Miles 3 890
You Save R23 (6%)
Expected to ship within 10 - 15 working days
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Obesity is the public health crisis of the twenty-first century.
Over 150 million Americans are overweight or obese, and across the
globe an estimated 1.5 billion are affected. In "A Big Fat Crisis,"
Dr. Deborah A. Cohen has created a major new work that will
transform the conversation surrounding the modern weight crisis.
Based on her own extensive research, as well as the latest insights
from behavioral economics and cognitive science, Cohen reveals what
drives the obesity epidemic and how we, as a nation, can overcome
it.
Cohen argues that the massive increase in obesity is the product of
two forces. One is the immutable aspect of human nature, namely the
fundamental limits of self-control and the unconscious ways we are
hard-wired to eat. And second is the completely transformed modern
food environment, including lower prices, larger portion sizes, and
the outsized influence of food advertising. We live in a food
swamp, where food is cheap, ubiquitous, and insidiously marketed.
This, rather than the much-discussed "food deserts," is the source
of the epidemic.
The conventional wisdom is that overeating is the expression of
individual weakness and a lack of self-control. But that would mean
that people in this country had more willpower thirty years ago,
when the rate of obesity was half of what it is today The truth is
that our capacity for self-control has not shrunk; instead, the
changing conditions of our modern world have pushed our limits to
such an extent that more and more of us are simply no longer up to
the challenge.
Ending this public health crisis will require solutions that
transcend the advice found in diet books. Simply urging people to
eat less sugar, salt, and fat has not worked. "A Big Fat Crisis"
offers concrete recommendations and sweeping policy
changes--including implementing smart and effective regulations and
constructing a more balanced food environment--that represent
nothing less than a blueprint for defeating the obesity epidemic
once and for all.
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