As a result of the budgetary crises facing many European
economies, the third edition of European Business is published at a
time of turbulence in the European Business environment. The
resulting uncertainty has put at risk those features which have
made Europe unique the market and policy integration which has
shaped the strategy of businesses with a European presence during
the preceding decades.
This new edition assesses the importance of the key features of
integration for business and how individual member states affect
the integration process and bring diversity to European business.
In recognition of the ever increasing interdependence of Europe
with the rest of the world, this new edition of European Business
also puts greater emphasis on the links between Europe and the
world s other main regions.
The text has been fully updated to take account of the fast
moving changes affecting the discipline and contains a range of
pedagogical features to help students make sense of what can seem a
confusing and complex environment. In addition to the numerous case
studies, the features include clear objectives, discussion
questions, activities, boxed supporting information and extensive
up-to-date reading.
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