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Media, Minorities, and Meaning - A Critical Introduction (Hardcover, New edition)
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Media, Minorities, and Meaning - A Critical Introduction (Hardcover, New edition)
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This book is an examination of how American mass media, including
advertising, presents Otherness - anyone or anything constructed as
different from an established norm - in terms of gender, race, sex,
disabilities, and other markers of difference. Using a mythological
lens, the book looks below the surface of media content to explore
the psychological, social, and economic underpinnings of a system
of beliefs that result in prejudice, discrimination, and
oppression. Designed to raise awareness of the foundations of
historically-based inequities in the American social, cultural, and
economic milieu, the author shows how inequalities are maintained,
at least in part, by mass media, popular culture, and advertising
representations of Otherness. The book aims to increase awareness
of stereotyping in the media, and expose how the construction of
people as Others contributes to their marginalization. Written in
an accessible and engaging style, with student-friendly discussion
questions and resources, this book is suitable for upper-level
undergraduate and postgraduate courses.
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