If you want results from your marketing but you don't have a big
marketing budget then this book will show how you can grow your
business on a small budget with some incredibly simple but powerful
tips and tools. Real-life case studies of small businesses are used
throughout the book and each chapter is written in a practical,
easy to read style. Find out step-by-step how you can build your
small business through PR, targeted direct mail, exhibitions,
business networking, e-marketing, advertising and telephone cold
calling. Learn the secrets of writing a simple marketing plan that
will move your business to the next stage. If you are a small
business then you will regard this book as your biggest marketing
ally.
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