This book is written for you if you want to get to grips with your
marketing but you need a helping hand. It's packed with powerful
tips, proven tools and many real-life examples and case studies. If
you're looking for commonsense marketing advice that you can
implement immediately, you'll find it on every page. You'll learn
how to: plan and review your marketing activities, write brilliant
copy that generates sales, write sales letters that sells,
effectively troubleshoot when your marketing is not delivering,
make your website a magnet for visitors and loads more
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