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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Entrepreneurship in India (Hardcover)
Loot Price: R2,808
Discovery Miles 28 080
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Entrepreneurship in India (Hardcover)
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This book introduces readers and students to the entrepreneurial
process. It is important as evidence has suggested that the
probability of entrepreneurs' success enhances when they thoroughly
appreciate the components of the entrepreneurial process as well as
how to effectively use them. The fact that nearly 33 percent of new
firms fail within the first two years while twenty percent fail
within four to five years of their existence makes it evident that
while many people are highly motivated to start new firms,
motivation alone is not sufficient, rather it should be coupled
with relevant information, a strong business idea, a well-crafted
business plan, and sound execution to maximize chances for success.
This work offers an insightful and a practical guide to the process
of launching and growing an entrepreneurial organisation with
success. It will therefore serve as an important resource to
students of Entreprenuership and to anyone interested in the field,
academically or practically.
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