The design marketplace has never been more competitive, or demanded
more from emerging talent. To succeed, you must navigate the
transition from learner to professional with purpose and precision.
In Stand Out: Building Your Design Portfolio, Denise Anderson
offers a hands-on, three-step, full-color action plan for
establishing your unique brand, crafting a killer portfolio,
tailoring and delivering your message, getting your perfect design
job, and excelling once you're hired. In this superbly organized
and beautifully designed book, Anderson distills 20+ years of
experience as a graphic designer, entrepreneur, instructor, and
mentor, offering you powerful insights and easy-to-use tools for
successfully launching your career. Whether you're in graphic
design, advertising design, interactive or web design, fashion, or
any other design field, Anderson will help you identify what makes
you unique, and use it powerfully differentiate yourself from
everyone else. Stand Out's step-by-step approach, hands-on work
exercises, and short, easy-to-absorb chapters guide you through:
Clarifying your brand purpose and unique attributes Designing your
brand identity, encompassing all brand touchpoints Creating an
online presence that showcases you at your best Self-promoting your
brand, from social media to print "leave-behinds" Optimizing your
portfolio for the industry and company where you want to work
Discovering what's hot in portfolio design and strategy - and
what's not Understanding what employers want from you Producing
your digital and/or print portfolio Choosing your mentor(s) and
creating your personal advisory board Developing a personal job
plan you can start executing right now Protecting your work against
theft Identifying your dream job Writing and designing outstanding
resumes and job-specific cover letters Interviewing and presenting
your work effectively Accepting a position and negotiating salary
Succeeding in your first job, and preparing for the next Stand Out
brings together all the easy-to-use forms, checklists, and tools
you'll need... multiple examples of great student and young
professional portfolio work to show you how it's done... dozens of
great tips and tricks... "in the trenches" insights from recent
graduates... all you need to get where you want to go!
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