The emergence of giant media corporations has created a new era
in mass communications. The world of media giants--with a focus on
the bottom line--makes awareness of business and financial issues
critical for everyone in the industry. This timely new edition of a
popular and successful textbook introduces basic business concepts,
terminology, history, and management theories in the context of
contemporary events. It includes up-to-date information on
technology and addresses the major problem facing media companies
today: How can the news regain profitability in the digital
age?
Focusing on newspaper, television, and radio companies, Herrick
fills his book with real-life examples, interviews with media
managers, and case studies. In a time when all the rules are
changing because of digital technology, conglomeration, and
shifting consumer habits, this text is a vital tool for students
and working journalists.
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