This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals. More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus. This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline. Contributors include: J.R. Bettman, R.N. Bolton, L. Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S. Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F. Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H. Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers, S.L. Vargo, R.S. Winer

Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online. Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing. Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers.

This book shows you how to start, run, and build a freelance writing business doing whatever type of writing you prefer. The book is indispensable for writers at every stage of their career. The book covers entry-level assignments, marketing and self-promotion, and how to write a business plan. More experienced writers will discover how to maximise their earning potential, which jobs pay the best, how to work with an agent, the most successful ways to grow your business, and how to be more productive.

This volume contains a selection of the papers presented at the Conference on Historical News Discourse (Chined) that was held in Florence (Italy) on 2-3 September 2004. The aim of the Conference was to provide a forum for the presentation and discussion of recent research in the field of news discourse in early modern Britain. The first section of the volume focuses on news discourse in serial publications while the second part examines aspects of news language in non-serial works. Contributions include synchronic and diachronic analyses of reportage, polemic, propaganda, review journalism and advertisements in a wide range of texts including newsletters, pamphlets and newspapers. Each section is structured chronologically so that the reader can appreciate aspects of the general historical development of news discourse. The variety of topics and methodologies reflects some of the most interesting research being carried out in the field.

Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945

Recent instances of global crisis reporting on climate change and the financial crisis are early embryos of a new form of journalism that is increasingly needed in global times: global journalism. Instead of associating global journalism with national comparisons of media systems or defining it as an ethically "corrective" form of journalism, Peter Berglez sets out to develop the idea of global journalism as an epistemological updating of everyday mainstream news media. He theoretically understands and explains global journalism as a concrete practice, which can be applied in research, training, and reporting. He argues that the future of professional news journalism is about leaving behind the dominant national outlook for the sake of a more integrated (global) outlook on society. Emerging examples of global journalism are analyzed throughout the book alongside the historical background and the challenges it faces.

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

Now in its 12th edition, this core text is the most comprehensive and widely used textbook on editing in journalism. Thoroughly revised and updated to incorporate more online and multimedia formats, this hands-on guide offers a detailed overview of the full process of journalistic editing, exploring both the "micro" aspects of the craft, such as style, spelling and grammar, and "macro" aspects, including ethics and legality. Recognizing the pronounced global shift toward online multimedia, the authors continue to stress the importance of taking the best techniques learned in print and broadcast editing and applying them to online journalism. This new edition also includes an in-depth discussion of the role editors and journalists can play in recapturing the public's trust in the news media. Additional chapters examine how to edit for maximum visual impact and how to edit across media platforms, teaching students how to create a polished product that is grounded in the best practices of journalism. The Art of Editing, 12th edition, remains an essential resource for students of journalism across all media and levels interested in editing, design and media writing, as well as for professionals seeking to refine and refresh their skill set. Accompanying online features include instructor PowerPoints and student exercises.

A first-of-its-kind guide for new media times, this book provides practical, step-by-step instructions for writing first-person features, essays, and digital content. Combining journalism techniques with self-exploration and personal storytelling, First-Person Journalism is designed to help writers to develop their personal voice and establish a narrative stance. The book introduces nine elements of first-person journalism-passion, self-reporting, stance, observation, attribution, counterpoints, time travel, the mix, and impact. Two introductory chapters define first-person journalism and its value in building trust with a public now skeptical of traditional news media. The nine practice chapters that follow each focus on one first-person element, presenting a sequence of "voice lessons" with a culminating writing assignment, such as a personal trend story or an open letter. Examples are drawn from diverse nonfiction writers and journalists, including Ta-Nehisi Coates, Joan Didion, Helen Garner, Alex Tizon, and James Baldwin. Together, the book provides a fresh look at the craft of nonfiction, offering much-needed advice on writing with style, authority, and a unique point of view. Written with a knowledge of the rapidly changing digital media environment, First-Person Journalism is a key text for journalism and media students interested in personal nonfiction, as well as for early-career nonfiction writers looking to develop this narrative form.

Broadcast News and Writing Stylebook is the go-to resource for writing broadcast news, offering readers the know-how to write excellent stories for television, radio, podcasts and online media. Through clear and concise chapters, this text provides the fundamental rules of broadcast news writing, teaching readers how to craft stories on government, crime, weather, education, health, sports and more. It covers the necessary mechanics news writers need to know, including the nuances of reporting, grammar, style and usage. This new seventh edition is updated with the latest on how stations incorporate online and social media strategies, as well as insights into the directions local news is headed. Author Robert A. Papper has over a quarter century of broadcast news and industry research experience and once again updates this vital text with the information necessary for being a successful news writer today. Also available for this edition is an Instructor's Guide, found on the book's webpage. Whether you're a student seeking to learn the mechanics of successful broadcast news writing or a working professional looking for a definitive reference for your desk, Broadcast News and Writing Stylebook offers a comprehensive guide to writing for television, audio and beyond.

Journalism in the Civil War Era presents the historical context of Civil War journalism-placing the press of the era within the entire nineteenth century. It gives a broad account of journalism in the Civil War, reflecting on the political, military, legal, and journalistic issues involved in this era. It is written with chapters that examine these various facets of the journalism of the period, but they are connected by the theme of the development of the wartime press, with an emphasis on the professional, political, social, economic, legal, and military factors that affected it. It provides: An in-depth look at the political press in the 1850s and 1860s, and how it played a major role in the nation's understanding of the conflict; Technology's role in carrying information in a timely fashion; The development of journalism as a profession; The international context of Civil War journalism; The leadership journalists displayed, including Horace Greeley and his New York Tribune bully pulpit; The nature of journalism during the war; The way freedom of the press was advanced by polarizing political extremes. The work is historical, written in an engaging style, and meant to encourage readers to explore and analyze the value of freedom of the press during that very time when it most comes under fire-wartime. "Bulla and Borchard's analysis of newspapers during the Civil War era shows that this was a transformative time for the press and a perilous time for the relationship between government and the press. The authors argue effectively that 'the media that emerged [from the first Modern War] laid the foundation for modern news."-David B. Sachsman, West Chair of Excellence and Director of the Symposium on the Nineteenth Century Press, the Civil War, and Free Expression, University of Tennessee at Chattanooga "Bulla and Borchard have produced what has been long needed in the study of U.S. Civil War journalism: a social and cultural history of the American press that goes beyond anecdotal accounts of war news. They explore the nature of the Civil War-era press itself in all its strengths and weaknesses, ranging from political and economic grandstanding and over-the-top verbal grandiloquence to the sheer bravery and determination of a number of editors, publishers, and journalists who viewed their tasks as interpreters and informers of the day's news. Using a mix of carefully selected case studies as well as an extensive study of newspapers both large and small, this highly readable work places the Civil War press squarely where it belongs-as a part of the larger social and cultural experience of mid-nineteenth century America."-Mary M. Cronin, Department of Journalism, New Mexico State University "The study of Civil War journalism has traditionally been treated as a facet of the history of war correspondence, but war reporting does not exist in a vacuum, as David Bulla and Gregory Borchard skillfully show readers in their latest edition of Journalism in the Civil War Era. This new edition freshens the book's original version by expanding on their insightful examination of the way the American Civil War ushered in the greater reliance on the information model of journalism, which would exist side-by-side with the existing partisan model. Few scholars have attempted the sort of holistic study that examines not only the nature of Civil War journalism but, more significantly, the symbiotic relationship between the press and its culture. Bulla and Borchard have done the hard work of digging out the necessary evidence to paint a full-color portrait of journalism during America's bloodiest conflict."-Debbie van Tuyll, Professor Emerita, Department of Communications, Augusta University

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

The second volume of Citizen Journalism: Global Perspectives seeks to build upon the agenda set in motion by the first volume, namely by: Offering an overview of key developments in citizen journalism since 2008, including the use of social media in crisis reporting; Providing a new set of case studies highlighting important instances of citizen reporting of crisis events in a complementary range of national contexts; Introducing new ideas, concepts and frameworks for the study of citizen journalism; Evaluating current academic and journalistic debates regarding the growing significance of citizen journalism for globalising news cultures. This book expands on the first volume by offering new investigations of citizen journalism in the United States, United Kingdom, China, India and Iran, as well as offering fresh perspectives from national contexts around the globe, including Algeria, Columbia, Egypt, Haiti, Indonesia and West Papua, Italy, Japan, Lebanon, Myanmar/Burma, New Zealand, Norway, Palestine, Puerto Rico, Russia, Singapore, Syria and Zimbabwe.

This is the first in-depth look at the development of the television newscast, the most popular source of news for over forty-five years. During the 1940s, most journalists ignored or dismissed television, leaving the challenge to a small group of people working above New York City's Grand Central Terminal. Without the pressures of ratings, sponsors, company oversight, or many viewers, the group refused to recreate newspapers, radio, or newsreels on the new medium. They experimented, argued, tested, and eventually settled on a format to exploit television's strengths. This book documents that process, challenging common myths - including the importance of a popular anchor, and television's inability to communicate non-visual stories - and crediting those whose work was critical in the formation of television as a news format, and illustrating the pressures and professional roadblocks facing those who dare question journalistic traditions of any era.

This book examines issues of citizenship, citizenship education, and social change in China, exploring the complexity of interactions among global forces, the nation-state, local governments, schools, and individuals - including students - in selecting and identifying with elements of citizenship and citizenship education in a multileveled polity. It also provides a clear, detailed guide to studies on China, discussing the country's responses to global challenges and social transitions for over a century - from its military defeats by foreign powers in the 1840s to its rise as a world power in the early 21st century - on its path toward reviving the nation and making a modern Chinese citizenry. Citizenship and Citizenship Education in a Global Age is accessible to readers in the fields of sociology, globalization, citizenship studies, comparative education, and China's development.

A first-of-its-kind guide for new media times, this book provides practical, step-by-step instructions for writing first-person features, essays, and digital content. Combining journalism techniques with self-exploration and personal storytelling, First-Person Journalism is designed to help writers to develop their personal voice and establish a narrative stance. The book introduces nine elements of first-person journalism-passion, self-reporting, stance, observation, attribution, counterpoints, time travel, the mix, and impact. Two introductory chapters define first-person journalism and its value in building trust with a public now skeptical of traditional news media. The nine practice chapters that follow each focus on one first-person element, presenting a sequence of "voice lessons" with a culminating writing assignment, such as a personal trend story or an open letter. Examples are drawn from diverse nonfiction writers and journalists, including Ta-Nehisi Coates, Joan Didion, Helen Garner, Alex Tizon, and James Baldwin. Together, the book provides a fresh look at the craft of nonfiction, offering much-needed advice on writing with style, authority, and a unique point of view. Written with a knowledge of the rapidly changing digital media environment, First-Person Journalism is a key text for journalism and media students interested in personal nonfiction, as well as for early-career nonfiction writers looking to develop this narrative form.

The media are ubiquitous and constantly changing, causing social and cultural shifts. This book examines how processes of mediatization affect almost all areas of contemporary social and cultural life, and takes the theoretical debate on mediatization in communication studies and media sociology to a critical edge.

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president. As the first academic text dedicated to the self-proclaimed "worldwide leader in sports", this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.

Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.

Rock Criticism from the Beginning is a wide-ranging exploration of the rise and development of rock criticism in Britain and the United States from the 1960s to the present. It chronicles the evolution of a new form of journalism, and the course by which writing on rock was transformed into a respected field of cultural production. The authors explore the establishment of magazines from Crawdaddy! and Rolling Stone to The Source, and from Melody Maker and New Musical Express to The Wire, while investigating the careers of well-known music critics like Robert Christgau, Greil Marcus, and Lester Bangs in the U.S., and Nik Cohn, Paul Morley, and Jon Savage in the U.K., to name just a few. While much has been written on the history of rock, this Bourdieu-inspired book is the first to offer a look at the coming of age of rock journalism, and the critics that opened up a whole new kind of discourse on popular music.

Pierre Bourdieu's ideas have had a major impact on a number of fields of inquiry. As scholars of media and communication begin to think more frequently and more carefully with Bourdieu's ideas, this book offers a wealth of points of contact between Bourdieu's ideas and research topics concerning media and communication. This book addresses how Bourdieu's ideas can be used to raise questions concerning: media production, media audiences, symbolic authority, and the history of communication study. The result is a compact but comprehensive volume that gives the reader a sense of the scope and relevance of Bourdieu's ideas to a wide range of domains of study in communication research.

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.