Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data journalists, it offers an integrated definition of the topic, presents vivid examples and patterns for data storytelling, and calls out key challenges and new opportunities for researchers and practitioners.

In the age of the spectacle, democracy has never looked so bleak. Our world, saturated with media and marketing, endlessly confronts us with spectacles vying for our attention: from Apple and 9/11 to Facebook and the global financial crisis. Democratic politics, by comparison, remain far from engaging. A society obsessed with spectacles results in a complete misfiring of the democratic system. This book uses critical democratic theory to outline the effects of consumer culture on citizenship. It highlights the importance that public space plays in creating the critical culture necessary for a healthy democracy, and outlines how contemporary 'public' spaces - shopping centres, the Internet, social networking sites and suburban communities - contribute to this culture. Terrorism, ecological destruction and the financial crisis are also outlined as symptoms of the politics of the spectacle. The book concludes with some basic principles and novel suggestions which could be employed to avoid the pitfalls inherent in our spectacular existence.

Has the hype associated with the "revolutionary" potential of the World Wide Web and digital media for environmental activism been muted by the past two decades of lived experience? What are the empirical realities of the prevailing media landscape? Using a range of related disciplinary perspectives, the contributors to this book analyze and explain the complicated relationship between environmental conflict and the media. They shine light on why media are central to historical and contemporary conceptions of power and politics in the context of local, national and global issues and outline the emerging mixture of innovation and reliance on established strategies in environmental campaigns. With cases drawn from different sections of the globe - Australia, the United Kingdom, the United States, Europe, Latin America, China, Japan, the Pacific Islands, Africa - the book demonstrates how conflicts emanate from and flow across multiple sites, regions and media platforms and examines the role of the media in helping to structure collective discussion, debate and decision-making.

The Propaganda Society analyzes the rapid expansion of propaganda and promotional activities in the leading "post-industrial" states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises. Aided by digital technologies and the removal - "deregulation" - of political, legal, administrative, and moral barriers to state and corporate expansion on a global scale, a group of dominant political and commercial actors have brought about a common discourse and convergent set of practices rooted in sophisticated and unprecedented levels of propaganda and promotion. Written by leading scholars in the field, each of the eighteen chapters in this book discuss the ways in which elite uses of propaganda have radically transformed media and information systems, political and public culture, the conduct of war and foreign relations, and the overall behavior of the state.

The second volume of Citizen Journalism: Global Perspectives seeks to build upon the agenda set in motion by the first volume, namely by: Offering an overview of key developments in citizen journalism since 2008, including the use of social media in crisis reporting; Providing a new set of case studies highlighting important instances of citizen reporting of crisis events in a complementary range of national contexts; Introducing new ideas, concepts and frameworks for the study of citizen journalism; Evaluating current academic and journalistic debates regarding the growing significance of citizen journalism for globalising news cultures. This book expands on the first volume by offering new investigations of citizen journalism in the United States, United Kingdom, China, India and Iran, as well as offering fresh perspectives from national contexts around the globe, including Algeria, Columbia, Egypt, Haiti, Indonesia and West Papua, Italy, Japan, Lebanon, Myanmar/Burma, New Zealand, Norway, Palestine, Puerto Rico, Russia, Singapore, Syria and Zimbabwe.

Climate Change and the Media brings together an international group of scholars to discuss one of the most important issues in human history: climate change. Since public understanding of the issue relies heavily on media coverage, the media plays a pivotal role in the way we address it. This edited collection - the first scholarly work to examine the relationship between climate change and the media - examines the changing nature of media coverage around the world, from the USA, the UK, and Europe, to China, Australasia, and the developing world. Chapters consider the impact of public relations and fictional programming, the relationship between public understanding and media coverage, and the impact of the media industries themselves on climate change. At a time when governments must take action to alleviate the catastrophic risk that climate change poses, this collection expertly details the pivotal role the media plays in this most fundamental of issues.

In the last fifty years, Korea has transformed itself from an agrarian, Confucian-based culture into a global and technological powerhouse, and one of the most important political and economic forces in the world. Based on previous research and face-to-face interviews, the book shows how contemporary Koreans negotiate traditional Confucian values and Western capitalistic values in their everyday encounters - particularly in business and professional contexts. This is a useful companion book for courses in international business, intercultural communication, and Asian studies.

Following on from the first volume published in 2012, this new volume significantly expands the scope of the study of literary journalism both geographically and thematically. Chapters explore literary journalism not only in the United Kingdom, the United States and India - but also in countries not covered in the first volume such as Australia, France, Brazil and Portugal, while its central themes help lead the study of literary journalism into previously unchartered territory. More focus is placed on the origins of literary journalism, with chapters exploring the previously ignored journalism of writers such as Myles na gCopaleen, Marguerite Duras, Mohatma Gandhi, Leigh Hunt, D. H. Lawrence, Mary McCarthy and Evelyn Waugh. Critical overviews of African American literary journalism in the 1950s and of literary journalism in Brazil from 1870 to the present day are also provided, and a section asks whether there is a specific women's voice in literary journalism.

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. The Decline of the Daily Newspaper provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition.

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president. As the first academic text dedicated to the self-proclaimed "worldwide leader in sports", this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.

Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice - speaking up - is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an 'architecture of speaking' through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes not at all. Beyond identifying a 'crisis of listening' in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics; government, corporate, marketing, and organizational communication; public relations; and all those interested in democratic participation, media, and society.

Pierre Bourdieu's ideas have had a major impact on a number of fields of inquiry. As scholars of media and communication begin to think more frequently and more carefully with Bourdieu's ideas, this book offers a wealth of points of contact between Bourdieu's ideas and research topics concerning media and communication. This book addresses how Bourdieu's ideas can be used to raise questions concerning: media production, media audiences, symbolic authority, and the history of communication study. The result is a compact but comprehensive volume that gives the reader a sense of the scope and relevance of Bourdieu's ideas to a wide range of domains of study in communication research.

News Literacy gathers leading scholars, educators, and media makers to explore new approaches to thinking about, examining, and evaluating news media and civic engagement around these fundamental questions: What are the most pressing issues in news, media, and culture in a converged, digital, and global media age? What are the best educational practices to foster media literate understanding, engagement, and expression across borders, across cultures, and across divides? The book will prepare future media practitioners (and citizens) to embrace new media environments that can simultaneously empower their craft and their civic voice. This means teaching not only about the various ways new technologies are used and to what end, but also how these tools can enable better engagement with audiences, more dialog with communities, and a more nuanced understanding of how information is processed through new media platforms. Such an approach can empower a more active, collaborative, and empowered information landscape for the digital age.

Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice - speaking up - is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an 'architecture of speaking' through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes not at all. Beyond identifying a 'crisis of listening' in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics; government, corporate, marketing, and organizational communication; public relations; and all those interested in democratic participation, media, and society.

In this case study of BBC Radio News, that shows how radio journalism has changed since the 1960s, the author paints a picture of the changing nature of the profession and the style of writing. She draws on interviews with practitioners, BBC official documents, style guides and output. Whilst the BBC Radio newsroom itself has changed a great deal between 1966 and 2008, the main aim of informing the public about what has happened has stayed the same. Many of the news writers are concerned about increased workloads and competition from 24-hour news outlets and its impact on the accuracy (of content and language) of BBC radio bulletins. The BBC News Style Guide charts the changes in the language since the 1960s.

This collection brings together established and emerging scholars in communication studies to examine the relationship between communication and the economy in contemporary society. Providing context for ongoing debates in the field as well as opening new areas of research, the collection brings a sense of continuity and coherency to an area of study that, until recently, has received little commentary at the level of disciplinary objectives and commitments. Through concrete case studies and theoretically informed essays, the chapters explore a range of important disciplinary topics - from the rhetoric of economics to the role of language in mediating financial crises. Written with an eye towards engaging a wide audience, this collection is a welcome addition to any course that focuses on the relationship between culture, the economy and communication including the rhetoric of economics, political economy and communication and cultural studies of the economy.

There is increasing awareness of the development of newer "smart" and more interactive media, at precipitate speed, in many parts of the world. The concept of change-as opposed to continuity-is central to the increasing interest in digital media. However, this focus has not yet been matched by substantive theoretical discussions, or by extensive empirical examinations of computer-mediated communication and intercultural communication. Against such a backdrop, this volume offers theoretical insights, fresh evidence and rich applications as it assesses the nature of digital culture(s) in order to address assumptions about the present state of mediated global society(ies) and their future trajectory. Chapters explore what happens in praxis when digital media are implemented across cultures and are contested and negotiated within complex local and political conditions. The book showcases interpretative and critical research from voices with diverse backgrounds, from locations around the world. As such, this volume presents a rich and colorful tapestry that provides opportunities for comparative analyses and deepened international understandings of digital media connections, particularly in the areas of identity, community and politics.

News Literacy gathers leading scholars, educators, and media makers to explore new approaches to thinking about, examining, and evaluating news media and civic engagement around these fundamental questions: What are the most pressing issues in news, media, and culture in a converged, digital, and global media age? What are the best educational practices to foster media literate understanding, engagement, and expression across borders, across cultures, and across divides? The book will prepare future media practitioners (and citizens) to embrace new media environments that can simultaneously empower their craft and their civic voice. This means teaching not only about the various ways new technologies are used and to what end, but also how these tools can enable better engagement with audiences, more dialog with communities, and a more nuanced understanding of how information is processed through new media platforms. Such an approach can empower a more active, collaborative, and empowered information landscape for the digital age.

This volume represents a collection of recent thinking and research on the social and cultural aspects of contemporary broadband societies by exploring the social experiences and practices of using new information and communication technologies (ICT) within different contexts and domains of the emerging broadband society. It offers a compendium of the latest thoughts and questions on digitally mediated citizenship, networked identity, and sociality in the 21st Century and covers four main themes and empirical areas of research: uses and practices of new media, with particular focus on underprivileged groups, new media and the social differentiation of their use, ICT use and sustainable development, and finally new technologies, new challenges.

Since the eve of the war in Afghanistan, Al-Jazeera has become a global household name and a news source that cannot be ignored. Globalization theorists argue that Al-Jazeera promotes a cross-cultural debate, enforcing a counter-hegemonic perspective on the West not evident in former crises. Through a comprehensive empirical analysis covering the re-broadcasting of Al-Jazeera's images on major U.S. television networks since 9/11, this book draws an alternative picture, revealing that the advent of Al-Jazeera has actually eroded the counter-hegemonic debate in U.S. war reporting. It shows how the U.S. government persuaded television networks to systematically reformat legitimate war images from Al-Jazeera, labeling it a deviant network, in order to eliminate criticism of the war. Moreover, an examination of the U.S. reception by bloggers and network carriers of Al-Jazeera's English-language website and channel reveals the U.S. administration's continued resolve and ability to limit public discourse.

HIV/AIDS is a global health crisis of unprecedented proportions. Afflicting millions worldwide, its social, political, economic, and ethical dimensions have rendered explicit the vast inequalities of our "negatively globalized planet". Since the late 1990s, a major feature of the crisis has been the dispute over intellectual property protection and medicines access. In this book, Thomas Owen examines the mediatization of this dispute. Weaving together contemporary media theory and interdisciplinary research with computer-assisted news analysis and interviews with journalists and civil society campaigners, the book illuminates the intersecting constitutive relationships between global crises, global governance, and global media. In a context of changing media technologies, logics, and practices, this book observes where the mediatized conflict surrounding global medicines access has at times consolidated elite political economic power, and at other times provided civil society campaigners their greatest opportunities for global social change. With an interdisciplinary approach, this book is suitable for courses on global media communication and global journalism, as well as advanced undergraduate and postgraduate courses in public health communication, political communication, social movement studies, and international relations.

This book is a comprehensive study of the work of the American author Norman Mailer, charting his response to critical events in his country's development since 1945. Focusing on Mailer's descriptions of World War II, 1960s counter-culture, the Vietnam War, the Apollo 11 mission and the execution of Gary Gilmore in Utah in 1977, the book analyses the native vernaculars in ten of his most critically acclaimed works. Moving beyond politically orientated scholarship, the author outlines Mailer's New York, American GI, Mid-West and Southern styles, contextualising his prose against earlier American authors, including Henry Adams, Ernest Hemingway and John Dos Passos, and positioning his writing alongside contemporary notables such as Joan Didion, William Burroughs and Truman Capote. Incorporating over forty years of scholarship in the form of articles, reviews and interviews, this book pinpoints the American attributes in Mailer's writing with a view to identifying trends in post-war American literary movements, the Beat Generation, New Journalism and Pop Art amoung others.

Offering a comprehensive analysis of mediated representations of global pandemics, this book engages with the construction, management, and classification of difference in the global context of a pandemic, to address what it means - culturally, politically, and economically - to live in an infected, diseased body. Marina Levina argues that mediated representations are essential in translating and making sense of difference as a category of subjectivity and as a mode of organizing and distributing change. Using textual analysis of media texts on pandemics and disease, she illustrates how they represent a larger mediascape that drafts stories of global instabilities and global health. Levina explains how the stories we tell about disease matter; that the media is instrumental in constructing and disseminating these stories; and that mediated narratives of pandemics are rooted in global flows of policies, commerce, and populations. Pandemics are, by definition, global crises.