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Organizational Listening - The Missing Essential in Public Communication (Hardcover, New edition) Loot Price: R4,050
Discovery Miles 40 500
Organizational Listening - The Missing Essential in Public Communication (Hardcover, New edition): Jim MacNamara

Organizational Listening - The Missing Essential in Public Communication (Hardcover, New edition)

Jim MacNamara

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Loot Price R4,050 Discovery Miles 40 500 | Repayment Terms: R380 pm x 12*

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Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice - speaking up - is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an 'architecture of speaking' through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes not at all. Beyond identifying a 'crisis of listening' in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics; government, corporate, marketing, and organizational communication; public relations; and all those interested in democratic participation, media, and society.

General

Imprint: Peter Lang Publishing
Country of origin: United States
Release date: December 2015
First published: 2016
Authors: Jim MacNamara
Dimensions: 230 x 155 x 26mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 386
Edition: New edition
ISBN-13: 978-1-4331-3053-3
Categories: Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Journalistic style guides
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LSN: 1-4331-3053-X
Barcode: 9781433130533

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