This essential guide, edited by experienced journal editors, is the
definitive sourcebook for prospective authors who are seeking
direction and advice about developing academic papers in marketing
that will have a high probability of publication in the best
journals in the discipline. It brings together a wealth of
contributors, all of whom are experienced researchers and have been
published in the leading marketing journals. More than a dozen and
a half current and former editors of marketing journals contributed
to this volume, contributing words of wisdom and sage advice for
the beginning scholar and experienced writer alike. The book covers
such topics as ideation, positioning of papers, review of the
literature, discussion of methods, presentation of results,
development of theoretical and practical implications and
responding to reviewers. Both empirical and conceptual papers are
addressed. Individual chapters focus on papers with a behavioral
focus, a marketing science focus, a strategy focus, and a public
policy focus. This book is an indispensable guide for doctoral
students, faculty teaching doctoral courses, individuals early in
their career in marketing and scholars who wish to place their work
in those journals which have a significant impact on the marketing
discipline. Contributors include: J.R. Bettman, R.N. Bolton, L.
Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S.
Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F.
Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H.
Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers,
S.L. Vargo, R.S. Winer
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
