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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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The ESPN Effect - Exploring the Worldwide Leader in Sports (Paperback, New edition)
Loot Price: R1,037
Discovery Miles 10 370
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The ESPN Effect - Exploring the Worldwide Leader in Sports (Paperback, New edition)
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ESPN has grown from a start-up cable network in a small Connecticut
town to a $50 billion global enterprise. For the past 35 years,
ESPN - along with its sister networks - has been the preeminent
source for sports for millions around the globe. Its 24-hour
coverage of sports news and programming has cultivated generations
of sports consumers, utilizing multiple ESPN platforms for news and
entertainment. The pervasiveness of the company's branded content
has influenced how sports fans think and feel about the people who
play and control these games. In The ESPN Effect, leading sports
media scholars examine ESPN and its impact on culture, sports
journalism, audience, and the business of sports media. The final
part of the book considers the future of ESPN, beginning with an
interview with Chris LaPlaca, ESPN senior vice president. As the
first academic text dedicated to the self-proclaimed "worldwide
leader in sports", this book contributes to the growth of sports
media research and provides a starting point for scholars examining
the present and future impact of ESPN.
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