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The Propaganda Society - Promotional Culture and Politics in Global Context (Hardcover, New edition)
Loot Price: R5,076
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The Propaganda Society - Promotional Culture and Politics in Global Context (Hardcover, New edition)
Series: Frontiers in Political Communication, 21
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The Propaganda Society analyzes the rapid expansion of propaganda
and promotional activities in the leading "post-industrial" states
under the regime of neoliberalism. With the outsourcing of
manufacturing, these states have converted to service, selling, and
speculative economies, with a concurrent rapid growth of
advertising, marketing, public relations, sales management,
branding, and other promotional enterprises. Aided by digital
technologies and the removal - "deregulation" - of political,
legal, administrative, and moral barriers to state and corporate
expansion on a global scale, a group of dominant political and
commercial actors have brought about a common discourse and
convergent set of practices rooted in sophisticated and
unprecedented levels of propaganda and promotion. Written by
leading scholars in the field, each of the eighteen chapters in
this book discuss the ways in which elite uses of propaganda have
radically transformed media and information systems, political and
public culture, the conduct of war and foreign relations, and the
overall behavior of the state.
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