Strategic Planning for Public Relations - Beginning the Journey (Paperback, New edition)

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	May 2014
First published:	2014
Authors:	Tricia Hansen-Horn • Adam E. Horn
Dimensions:	225 x 150 x 15mm (L x W x T)
Format:	Paperback
Pages:	254
Edition:	New edition
ISBN-13:	978-1-4331-2091-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Business strategy Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Journalistic style guides Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-4331-2091-7
Barcode:	9781433120916

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