The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Canadian journalist and political insider Dalton Camp left behind a powerful legacy, including books, essays, and newspaper columns on Canadian politics and public policy.

To both celebrate his career and continue his passionate efforts to encourage and support the practice of journalism, St. Thomas University has held the annual Dalton Camp Lecture in Journalism since 2002. In cooperation with CBC Radio's "Ideas," the series has become an annual highlight for listeners across the country.

Now, for the first time, the Dalton Camp Lectures have been gathered together in one remarkable compilation. Commencing with the foundational address "The Best Game in Town" by journalist and social activist June Callwood, about her love affair with journalism, and ending with the 2013 lecture "The Next Big Thing Has Finally Arrived" by "New York Times" business, media, and culture writer David Carr, the contributors collectively forecast the future of news and the public discussion of ideas in a vastly changing world.

Featuring contributions by Callwood and Carr as well as Nahlah Ayed, Sue Gardner, Chantal H#&233;bert, Naomi Klein, Roy MacGregor, Stephanie Nolen, Neil Reynolds, Joe Schlesinger, and Ken Whyte, "The Next Big Thing" addresses the contemporary practice of journalism like no other book.

What we don't know can hurt us-and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration-all affect our lives as citizens and human beings in practical and profound ways. But unless we understand the science behind these issues, we cannot make reasonable decisions-and worse, we are susceptible to propaganda cloaked in scientific rhetoric. To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In Am I Making Myself Clear? Cornelia Dean, a distinguished science editor and reporter, urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. By offering useful hints for improving their interactions with policymakers, the public, and her fellow journalists, Dean aims to change the attitude of scientists who scorn the mass media as an arena where important work is too often misrepresented or hyped. Even more important, she seeks to convince them of the value and urgency of communicating to the public. Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.

New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.

El ejercicio de la profesion periodistica se encuentra en una situacion critica que requiere la reflexion, tanto academica como profesional, para afrontar los nuevos retos que se le presentan y superar el creciente deterioro de los contenidos informativos, la falta de credibilidad de los medios, la dispersion tecnologica, etc. Con el objeto de aportar elementos de analisis y alternativas, el IECE ofrece en esta obra las aportaciones de un amplio grupo de profesores universitarios y estudiosos de la comunicacion que exponen sus reflexiones sobre la actividad periodistica en nuestros dias, tanto desde la perspectiva epistemologica como desde la aplicacion practica del ejercicio informativo. A traves de la lectura de los trabajos que se ofrecen en esta obra se puede realizar una radiografia bastante representativa del "statu quo" de la docencia del Periodismo Especializado en las principales Universidades espanolas, asi como un analisis de la aplicacion del Espacio Europeo de Educacion Superior (EEES) en los Grados y Posgrados de Periodismo. Asimismo, se ofrecen en este estudio distintas investigaciones sobre la aplicabilidad de contenidos expertos que requieren un tratamiento informativo mas adecuado a las necesidades de nuestra sociedad. Esta obra puede ser de especial interes para los profesores de Periodismo Especializado, asi como para los periodistas especializados tanto en los medios informativos como en los Departamentos de Comunicacion. La lectura de estos estudios puede resultar de especial utilidad para conseguir una mejor docencia en esta area del conocimiento asi como una mayor calidad en el tratamiento de la informacion.