Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

Following on from the first volume published in 2012, this new volume significantly expands the scope of the study of literary journalism both geographically and thematically. Chapters explore literary journalism not only in the United Kingdom, the United States and India - but also in countries not covered in the first volume such as Australia, France, Brazil and Portugal, while its central themes help lead the study of literary journalism into previously unchartered territory. More focus is placed on the origins of literary journalism, with chapters exploring the previously ignored journalism of writers such as Myles na gCopaleen, Marguerite Duras, Mohatma Gandhi, Leigh Hunt, D. H. Lawrence, Mary McCarthy and Evelyn Waugh. Critical overviews of African American literary journalism in the 1950s and of literary journalism in Brazil from 1870 to the present day are also provided, and a section asks whether there is a specific women's voice in literary journalism.

This volume launches the first sustained discussion of the need for a queer of color conceptual framework around Black, lesbian female identity. Specifically, this volume addresses the necessity for a more integrated framework within queer studies, in which the variables of race/ethnicity are taken into consideration. This book is unique in that it highlights a triple-jeopardy minority group that has been historically marginalized and concludes with the proposal of a much-needed framework for researchers to begin to create a baseline of knowledge/research under the umbrella of the Black Queer Identity Matrix.

This volume launches the first sustained discussion of the need for a queer of color conceptual framework around Black, lesbian female identity. Specifically, this volume addresses the necessity for a more integrated framework within queer studies, in which the variables of race/ethnicity are taken into consideration. This book is unique in that it highlights a triple-jeopardy minority group that has been historically marginalized and concludes with the proposal of a much-needed framework for researchers to begin to create a baseline of knowledge/research under the umbrella of the Black Queer Identity Matrix.

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

This book provides an understanding of how the legal and cultural debates and advances and limitations on same-sex marriage are experienced by gay, lesbian, bisexual, and transgender (GLBT) people, same-sex couples, and their social networks. Using data collected from hundreds of GLBT people, same-sex couples, and their social networks over the past decade, the book examines the following topics: same-sex marriages' impact on how GLBT individuals view their relationships and community; same-sex couples' decision making regarding whether to marry or not; the interactions between same-sex couples and members of their families-of-origin regarding same-sex marriage; the same-sex marriage experiences of understudied members of the GLBT community; and the interactions between same-sex couples and members of their social networks in locations with restrictions against legally recognized same-sex marriage. These findings are examined through the lens of the social scientific study of relationships. They are based on a communication studies perspective on personal relationships, and therefore emphasize communication concepts and theories relevant to the understanding of same-sex marriage experiences.

Uniting communication and postcolonial studies, this volume historically situates seminal essays in the field alongside new essays that aim to answer the question: "How, if at all, might communication scholars extend, or even renew, the postcolonial dialogue?" Beginning with the premise that in the field of communication studies, postcolonial theory has declined in the wake of globalization, the primary goal of this collection is to provide space for a variety of scholars - who often do not share the same impressions of the contemporary moment - to provoke discussion and debate geared toward understanding the strengths and limitations between these two interdisciplinary fields of study. In so doing, the collection highlights themes, trends, and conflicts that appear in the scholarship produced with postcolonial communication studies.

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

This collection brings together established and emerging scholars in communication studies to examine the relationship between communication and the economy in contemporary society. Providing context for ongoing debates in the field as well as opening new areas of research, the collection brings a sense of continuity and coherency to an area of study that, until recently, has received little commentary at the level of disciplinary objectives and commitments. Through concrete case studies and theoretically informed essays, the chapters explore a range of important disciplinary topics - from the rhetoric of economics to the role of language in mediating financial crises. Written with an eye towards engaging a wide audience, this collection is a welcome addition to any course that focuses on the relationship between culture, the economy and communication including the rhetoric of economics, political economy and communication and cultural studies of the economy.

What is the breaking news in the world today? How did you find out this news? How do you know it is true? Was it reported ethically? What checks and balances are being put on the news media? The answers to these questions reflect the themes of this book. The chapters are by experienced journalists, academics and practitioners in the field. They unravel and clearly present the recent and on-going developments in journalism and the press around the globe, including the US, Europe, Asia and Africa. Chapters deal with the phone hacking and data thefts in the UK that provoked a major inquiry into press ethics and standards. Twitter is examined and found to be a valuable tool for reporters in the Arab world and research shows how, in Australia, readers use Twitter to pass along news topics. Chapters also explore the use of the mobile phone to access news in sub-Saharan Nigeria, the role of media magnates in presenting political views in Europe, and Wikipedia's representation of conflict. This collection of fourteen chapters by leading authors examines journalism as practised today and what we might expect from it in the future.

In light of the crisis surrounding traditional media and the radical changes resulting from the advent of the Internet and the social media, various media outlets have argued, or more subtly, hinted at the demise of the printed news, or the end of traditional media. This backdrop forms the genesis for this thought-provoking and provocative volume for imagining life without media. While there is some skepticism toward the radical hypothesis of the death of the media, there is mounting concern, at the same time, regarding the changing media space(s) and the relevance of the media's roles and places in different and diverse social spheres. Unanimously, contributors report that while these roles and places have changed, the difficulty lies in where and how to delineate them. The chapters provide some answers to the hypothesis of life without media, and in many instances raise new questions and doubts.

In light of the crisis surrounding traditional media and the radical changes resulting from the advent of the Internet and the social media, various media outlets have argued, or more subtly, hinted at the demise of the printed news, or the end of traditional media. This backdrop forms the genesis for this thought-provoking and provocative volume for imagining life without media. While there is some skepticism toward the radical hypothesis of the death of the media, there is mounting concern, at the same time, regarding the changing media space(s) and the relevance of the media's roles and places in different and diverse social spheres. Unanimously, contributors report that while these roles and places have changed, the difficulty lies in where and how to delineate them. The chapters provide some answers to the hypothesis of life without media, and in many instances raise new questions and doubts.

A Theater Criticism/Arts Journalism Primer: Refereeing the Muses examines the skill set associated with being a critic and arts journalist. It explores the history, evolution, and future of the profession in the United States, and carefully and purposefully dissects the preparation, observation, and writing process associated with generating thoughtful and interesting arts criticism. Using theatrical productions as the best and most vivid example of a storytelling enterprise that employs creativity, imagination, collaboration, aesthetics, and artisanship to effectively engage an audience, this book is intended to generate the critical thinking and critical writing skills necessary to effectively engage in all forms of arts journalism. It is designed to be used as a college-level textbook on theater criticism and arts journalism courses, for those looking to become more thoughtful, critical consumers, for casual critics thinking about starting a blog or working for their university newspaper, and for working critics hoping to improve their craft. The text is written in an accessible style and includes quotes from renowned critics and arts practitioners throughout as well as frequent sidebars that offer timely, insightful, and entertaining examples of the points being made in the text.

Seventy-five years after the infamous broadcast, does War of the Worlds still matter? This book answers with a resounding yes! Contributors revisit the broadcast event in order to reconsider its place as a milestone in media history, and to explore its role as a formative event for understanding citizens' media use in times of crisis. Uniquely focused on the continuities between radio's "new" media moment and our contemporary era of social media, the collection takes War of the Worlds as a starting point for investigating key issues in twenty-first-century communication, including: the problem of misrepresentation in mediated communication; the importance of social context for interpreting communication; and the dynamic role of listeners, viewers and users in talking back to media producers and institutions. By examining the "crisis" moment of the original broadcast in its international, academic, technological, industrial, and historical context, as well as the role of contemporary new media in ongoing "crisis" events, this volume demonstrates the broad, historical link between new media and crisis over the course of a century.

Computer games have fascinated millions of users for more than 30 years. Today, they constitute the strongest sector in the media-entertainment industry and are part of the experience of digital daily life. Computer Game Studies require a deep understanding of functional and communicational mechanisms of games that support the player's immersion in virtual worlds. Unfortunately, the discussion and the academic research about usage and effects of computer games mostly takes place isolated within different scientific contexts with various theoretical and methodological approaches. Therefore, this anthology combines the perspectives of Media Studies, Game Studies, and Communication Studies, and presents their findings in an interdisciplinary approach.

This collection of essays, the first book-length treatment of its kind, explicates the concept of "media interventions", which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. Drawing on insights from media, communication and cultural studies, contributors offer penetrating analyses of media interventions in a variety of social, political, and cultural settings from culture jamming and DIY media to public relations campaigns and reality television shows. In doing so, the volume develops an analytical framework for examining the complex and contradictory operation of media power in contemporary society. Providing a more nuanced and comprehensive understanding of the uneven, fluid, and heterogeneous operation of media power, this volume breaks new ground on the theory and practice of media interventions and also contributes to and stimulates the development of a productive line of inquiry into the study of media interventions.

Winner of the Everett Lee Hunt Award 2014. Winner of the NCA Clifford G. Christians Ethics Research Award 2013 from the Carl Couch Center for Social and Internet Research The crisis of incivility plaguing today's workplace calls for an approach to communication that restores respect and integrity to interpersonal encounters in organizational life. Professional civility is a communicative virtue that protects and promotes productivity, one's place of employment, and persons with whom we carry out our tasks in the workplace. Drawn from the history of professions as dignified occupations providing valuable contributions to the human community, an understanding of civility as communicative virtue, and MacIntyre's treatment of practices, professional civility supports the "practice" of professions in contemporary organizations. A communicative ethic of professional civility requires attentiveness to the task at hand, support of an organization's mission, and appropriate relationships with others in the workplace. Professional civility fosters communicative habits of the heart that extend beyond the walls of the workplace, encouraging a return to the service ethic that remains an enduring legacy of the professions in the United States.

Our Stories Matter explains and exemplifies the methodology of Scholarly Personal Narrative (SPN) writing for marginalized, underrepresented, and previously "disappeared" students at all levels of higher education. Presently no book looks at the whys and hows of scholarly personal narrative writing that focuses on this particular audience of underrepresented students. SPN writing has its origins in early slave narratives; 1960s feminist liberation stories; religio-spiritual autobiographies; existential, postmodern, and postcritical theory; and memoir/autobiographies of victimization and victory. Our Stories Matter attempts to fill a huge vacuum in the literature on the art and craft of personal narrative writing for undergraduates and graduates, because it appeals to a hugely expanding, previously underrepresented audience. It also provides faculty with a substantive pedagogical rationale and a writer's guide for teaching this kind of scholarly research - not just to underrepresented students but to all students who are ready to tell their stories in their own original, creative ways.

Understanding and minimizing problematic relationships in the workplace are goals shared by those who work in and lead organizations as well as those who study organizations. This volume explores troublesome behaviors and patterns that shape relationships (e.g., hostility, bullying, incivility, and ostracism), presents insights gained from in-depth work on contexts and frameworks (e.g., telework, bureaucracies, cultural dimensions, and tokenism from a feminist perspective), and addresses the potential to restore these relationships to greater wellbeing (e.g., resilience, positive communication, civility, and forgiveness). Written by leading experts on problematic relationships in the workplace, this volume combines scholarship with applications that will be valuable in any organization. The new contributions in this second volume of Problematic Relationships in the Workplace extend the first volume's work by exploring cutting-edge and emerging issues in the field.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.

The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this intersectional space, must be interrogated. If we are to understand this space, we should approach it from varied vantage points. This book gathers scholars from both within and external to the core of new media studies, each of whom applies a unique theoretical perspective to the intersection of audience and production in the space enabled by emerging communications technologies. In doing so they help shed light on a variety of the tensions evident in the new digital spaces in which we create and recreate (and often produse) so much of our lives, our identities, and our selves. Focusing multiple spotlights on the intersection of audiences and production made possible by social software helps make clearer a more nuanced perspective than would otherwise be possible as well as opening up questions for further debate within the field.

This text brings together the writings of more than twenty international academics to explore the rapidly expanding field of literary journalism - a term the editors view as 'disputed terrain'. Journalists from a uniquely wide range of countries and regions - including Britain, Canada, Cape Verde, Finland, India, Ireland, Latin America Norway, Sweden, the Middle East, the United States - are covered as are a range of subject areas. These are divided into sections titled Disputed Terrains: Crossing the Boundaries between Fact, Reportage and Fiction, Exploring Subjectivities: The Personal is Where We Start From, Long-form Journalism: Confronting the Conventions of Daily War Journalism, Colonialism, Freedom Struggles and the Politics of Reportage, and Transforming Conventional Genres. The collection will be of interest to students of journalism, media studies, literary studies, and culture and communication as well as all those interested in exploring the literary possibilities of journalism at its best.

This book provides an accessible introduction to some of the methods and theoretical approaches for investigating foreign language (FL) interaction and exchange in online environments. Research approaches which can be applied to Computer-Mediated Communication (CMC) are outlined, followed by a discussion of the way in which tools and techniques for data-collection in diverse online contexts can contribute to our understanding of online foreign language interaction. The compilation of chapters presents a comprehensive overview of key issues in virtual, intercultural and multimodal research contexts and gives insight into the particular challenges and situations which this area of language learning implies. Researching Online Foreign Language Interaction and Exchange addresses the needs of researchers and newcomers to the area who are hoping to learn about the current state of the field by providing overviews of varying approaches and extensive literature review as well as extracts of real data to illustrate the theories, methods or issues in question.