Cartoon Cultures - The Globalization of Japanese Popular Media (Paperback, New edition)

From 1993 to 2003, exports of Japan's cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world - in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer "cosplay" (costume dress-up) event - illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting and graying country of its birth. Designed for courses covering international mass media, media and globalization and introduction to Japanese culture, the book is written primarily for undergraduates, and includes many student-friendly features such as a glossary, timeline and source list.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	August 2010
First published:	2010
Authors:	Anne M. Cooper-Chen
Dimensions:	230 x 160 x 19mm (L x W x T)
Format:	Paperback
Pages:	194
Edition:	New edition
ISBN-13:	978-1-4331-0368-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Journalistic style guides Promotions
LSN:	1-4331-0368-0
Barcode:	9781433103681

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