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New Strategies for Financial Services Firms - The Life-Cycle-Solution Approach (Paperback, Softcover reprint of the original 1st ed. 2003)
Loot Price: R1,519
Discovery Miles 15 190
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New Strategies for Financial Services Firms - The Life-Cycle-Solution Approach (Paperback, Softcover reprint of the original 1st ed. 2003)
Series: Information Age Economy
Expected to ship within 10 - 15 working days
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Total price: R1,539
Discovery Miles: 15 390
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The theme of this book "New strategies for financial services
providers" is an equally relevant and important topic in science
and practice. In the (post) informa tion age economy, the German
financial services market and many big financial services providers
are in a deep crisis. Increasing competition due to deregulation
and improved transparency through new means of communication on the
one hand, and empowered customers demanding individualized
solutions for their fi nancial problems e. g. because of new
working circumstances, increase the pres sure on the market
participants to alter their strategies according to these new
challenges. Many firms have reacted defensively either by merging
in the hopes of realizing scale effects - a high-risk venture
considering the last few years - or by adapting "me-too-strategies"
(also known as "lemming-banking") that do not provide for a
sustainable competitive advantage. Based on a profound analysis of
developing mega-trends in the years ahead, es pecially in
information and IT-intense market, Dr. Kundisch develops a new anti
cyclical strategy that aims at using IT as an enabler to strengthen
customer rela tionships and focus on individualized solutions
wherever it seems economically sound to do so. However, he does not
stop after the development of the strategy, but provides two
important concepts that may help turn this vision and strategy into
reality. Thus, he favorably and refreshingly differentiates against
many contributions that stop at the fairly abstract strategic
level."
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