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Data Analytics in Cognitive Linguistics - Methods and Insights (Hardcover)
Loot Price: R4,471
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Data Analytics in Cognitive Linguistics - Methods and Insights (Hardcover)
Series: Applications of Cognitive Linguistics [ACL]
Expected to ship within 12 - 19 working days
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Contemporary data analytics involves extracting insights from data
and translating them into action. With its turn towards empirical
methods and convergent data sources, cognitive linguistics is a
fertile context for data analytics. There are key differences
between data analytics and statistical analysis as typically
conceived. Though the former requires the latter, it emphasizes the
role of domain-specific knowledge. Statistical analysis also tends
to be associated with preconceived hypotheses and controlled data.
Data analytics, on the other hand, can help explore unstructured
datasets and inspire emergent questions. This volume addresses two
key aspects in data analytics for cognitive linguistic work.
Firstly, it elaborates the bottom-up guiding role of data analytics
in the research trajectory, and how it helps to formulate and
refine questions. Secondly, it shows how data analytics can suggest
concrete courses of research-based action, which is crucial for
cognitive linguistics to be truly applied. The papers in this
volume impart various data analytic methods and report empirical
studies across different areas of research and application. They
aim to benefit new and experienced researchers alike.
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