Managing Organizational Crisis and Brand Trauma (Hardcover, 1st ed. 2018)

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen's tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	September 2017
First published:	2018
Authors:	Dennis W. Tafoya
Dimensions:	210 x 148 x 22mm (L x W x T)
Format:	Hardcover
Pages:	256
Edition:	1st ed. 2018
ISBN-13:	978-3-319-60725-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	3-319-60725-1
Barcode:	9783319607252

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