THINK Currency. THINK Relevancy. THINK Public Relations. The
engaging visual design of THINK Public Relations provides an
introduction to the field of public relations in an easy-to-read
format. Students are introduced to exciting and innovative public
relations campaign examples while learning the theory and core
concepts that they will need to succeed in their career. The
authors offer a practical approach to the study of public relations
and emphasize competition and conflict management. A better
teaching and learning experience This program will provide a better
teaching and learning experience-for you and your students. Here's
how: *Personalize Learning-MySearchLab delivers proven results in
helping students succeed, provides engaging experiences that
personalize learning, and comes from a trusted partner with
educational expertise and a deep commitment to helping students and
instructors achieve their goals. *Improve Critical
Thinking-Questions and cases throughout the text encourage students
to think critically about public relations topics. *Engage
Students-An appealing visual design and real-world applications
engage students in the material. *Apply Ethics- Feature boxes
introduce readers to the important ethical and legal issues facing
public relations practitioners today. *Support
Instructors-Activities and assessment in MySearchLab offer
instructors supplemental materials to help their students succeed.
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