Wine and the wine trade are steeped in culture and history; few
products have consistently enjoyed both cultural importance and
such wide distribution over time-even seen by some as "an elixir of
life". While wine has been produced and consumed for centuries,
what is distinctive about the economics of wine? Professor Marks's
book is an accessible exploration of the economics of wine, using
both basic principles and specialized topics and emphasizing
microeconomics and related research. Drawing upon economic themes
such as International Trade and Public Choice, Wine and Economics
also relates economic reasoning to management issues in wine
markets. The discussion ranges from economic fundamentals and wine
and government, to the challenge of knowing what is in the bottle
and the importance of wine as a cultural good. This novel and
comprehensive introduction to the subject is an invaluable resource
for students, scholars and anyone interested in wine and the wine
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