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Books > History > American history
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Polling to Govern - Public Opinion and Presidential Leadership (Hardcover, New)
Loot Price: R2,500
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Polling to Govern - Public Opinion and Presidential Leadership (Hardcover, New)
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Presidents spend millions of dollars on public opinion polling
while in office. Critics often point to this polling as evidence
that a "permanent campaign" has taken over the White House at the
expense of traditional governance. But has presidential polling
truly changed the shape of presidential leadership? Diane J. Heith
examines the polling practices of six presidential
administrations-those of Nixon, Ford, Carter, Reagan, Bush, and
Clinton-dissecting the poll apparatus of each period. She contends
that while White House polls significantly influence presidential
messages and responses to events, they do not impact presidential
decisions to the extent that observers often claim. Heith concludes
that polling, and thus the campaign environment, exists in tandem
with long-established governing strategies.
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