Polling to Govern - Public Opinion and Presidential Leadership (Paperback, New)

Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a "permanent campaign" has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrations-those of Nixon, Ford, Carter, Reagan, Bush, and Clinton-dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.

General

Imprint:	Stanford University Press
Country of origin:	United States
Release date:	October 2003
First published:	October 2003
Authors:	Diane J. Heith
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Paperback - Trade / Trade
Pages:	216
Edition:	New
ISBN-13:	978-0-8047-4849-0
Categories:	Books > Humanities > History > American history > General Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership Books > Humanities > History > World history > From 1900 > Postwar, from 1945 Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls Books > History > American history > General Books > History > World history > From 1900 > Postwar, from 1945
LSN:	0-8047-4849-7
Barcode:	9780804748490

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