Event Marketing (Paperback, None ed.)

What is the role of events in the marketingcommunication mix? What goals can be legitimatelyattributed to events? How to use eventsto deliver memorable experiences? How to measureevent results and maximize returns on investments?How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those who aspire to get a job in the world of marketing events.

General

Imprint:	Bocconi University Press
Country of origin:	Italy
Release date:	May 2018
Authors:	Diego Rinallo
Dimensions:	235 x 152 x 13mm (L x W x T)
Format:	Paperback
Pages:	172
Edition:	None ed.
ISBN-13:	978-88-85486-24-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	88-85486-24-X
Barcode:	9788885486249

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