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The Last Mile - Creating Social and Economic Value from Behavioral Insights (Paperback)
Loot Price: R732
Discovery Miles 7 320
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The Last Mile - Creating Social and Economic Value from Behavioral Insights (Paperback)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R742
Discovery Miles: 7 420
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Most organizations spend much of their effort on the start of the
value creation process: namely, creating a strategy, developing new
products or services, and analyzing the market. They pay a lot less
attention to the end: the crucial "last mile" where consumers come
to their website, store, or sales representatives and make a
choice. In The Last Mile, Dilip Soman shows how to use insights
from behavioral science in order to close that gap. Beginning with
an introduction to the last mile problem and the concept of choice
architecture, the book takes a deep dive into the psychology of
choice, money, and time. It explains how to construct behavioral
experiments and understand the data on preferences that they
provide. Finally, it provides a range of practical tools with which
to overcome common last mile difficulties. The Last Mile helps lay
readers not only to understand behavioral science, but to apply its
lessons to their own organizations' last mile problems, whether
they work in business, government, or the nonprofit sector.
Appealing to anyone who was fascinated by Dan Ariely's Predictably
Irrational, Richard Thaler and Cass Sunstein's Nudge, or Daniel
Kahneman's Thinking, Fast and Slow but was not sure how those
insights could be practically applied, The Last Mile is full of
solid, concrete advice on how to put the lessons of behavioral
science to work.
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