An Introduction to Fashion Retailing - From Managing to Merchandising (Paperback, 2nd edition)

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

General

Imprint:	Bloomsbury Visual Arts
Country of origin:	United Kingdom
Series:	Basics Fashion Management
Release date:	March 2021
Authors:	Dimitri Koumbis
Dimensions:	230 x 160 x 11mm (L x W x T)
Format:	Paperback
Pages:	168
Edition:	2nd edition
ISBN-13:	978-1-350-09827-5
Categories:	Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions
LSN:	1-350-09827-2
Barcode:	9781350098275

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