From the Dachis Group--the global leader in social business--comes
the groundbreaking book on transformative social business
strategies."Social Business By Design" is the definitive management
book on how to rethink the modern organization in the social media
era. Based on their research and work through the Dachis Group,
thought leaders Dion Hinchcliffe and Peter Kim deftly explore how
the social, cultural, and technological trends provoked by the
social media explosion are transforming the business environment.
Designed as both a strategic overview and a hands-on resource,
"Social Business By Design "clearly shows how to choose and
implement a social business strategy and maximize its
impact.Explains the mechanisms, applications, and advantages of a
strategic array of social media topics, including social media
marketing, social product development, crowdsourcing, social supply
chains, social customer relationship management, and moreFeatures
examples from high-profile companies such as SAP, Procter &
Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have
implemented social business strategiesDraws on the extensive
research and expertise of the Dachis Group, which has helped
numerous Fortune 500 clients plan, build, and activate effective
social business solutions
Containing actionable, high-impact techniques that save time and
the bottom line, "Social Business By Design "will transform any
organization's strategy to ensure success and avoid disruption in a
fast-moving world.
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