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Competitive Analysis (Paperback)
Loot Price: R1,312
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Competitive Analysis (Paperback)
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In formulating business strategy, managers must consider the
strategies of the firm's competitors. Competitor analysis has two
primary activities, first, obtaining information about important
competitors, and second, using that information to predict
competitor behavior. The goal of competitor analysis is to
understand, with which competitors to compete, competitors'
strategies and planned actions, how competitors might react to a
firm's actions, and how to influence competitor behavior to the
firm's own advantage.Porter's competitive analysis' framework is
based on the following four key aspects of a competitor, first,
competitor's objectives, second, competitor's assumptions, third,
competitor's strategy, and fourth, competitor's
capabilities.Objectives and assumptions are what drive the
competitor, and strategy and capabilities are what the competitor
is doing or is capable of doing. This book is an illustration of
Porter's competitive analysis' framework, it will be very useful
for management students, management scholars as well as business
strategy executives as it offers an overview of major strategic
management concepts, as well as real case studies in competitive
analysis.
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