This volume explores the connections between faith, the
presentation of belief and the processes by which it is sold and
consumed. The contributors have all been researching the way in
which religion operates in a market culture and the degree to which
one can use the notions of branding, advertising and marketing to
understand missionary and revival activities. Conversely, one might
ask whether religious methods of self-promotion underlay the
development of some of the techniques of private enterprise. The
contributors come from theology, history, art history, literature
and business studies backgrounds. This edited collection breaks new
ground by presenting a line-up of case studies on the issue of the
boundaries of business, Christian religion and visual culture which
have been selected so as to provide a wide range of comparative
textual, visual and material evidence. "The 'marketing of religion'
has become a subject of renewed interest in recent years, engaging
scholars from traditional areas of inquiry (religious studies,
theology), but also those in business, performance studies, and the
social sciences. These essays promise to help us understand not
simply what is done or how it is done, but what interpretive
strategies and options help to discern layers of meaning and
significance in cultural products like advertisements, film, and
religious tracts." -Michael L. Budde, Professor of Political
Science, DePaul University. "The buying and selling of things is an
element in the practice of virtually every religion one can think
of. And the more one looks into it, the more multi-facetted it
becomes and the more light it throws on wider society. In some
parts of today's religions ithas taken on a role that, to the
outside observer at least, often seems central to religious
practice, and sometimes to offer a parallel or even rival set of
understandings to those of the orthodox parole." -Crispin Paine,
University College, Chichester, UK, Editor of Material Religion:
The Journal of Objects, Art and Belief.
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