Add this to the swelling pile of books on new media that pose many
questions and leave all but a few unanswered. Tapscott's (The
Digital Economy, not reviewed) problems begin with his formulation
of the "net generation" of his subtitle - or "N-Geners" as he
conveniently packages them - on so broad a canvas that the term is
devalued: N-Gen may be as young as 2 or as old as 29. As a result,
the theories that Tapscott draws from his study of the N-Gen's
tastes and inclinations are as shaky and weak as a house built on
sand. There may be, Tapscott suggests, as many as seven million
young North Americans under the age of 18 spending time on the
Internet. While that figure is impressive, and the impact on the
country sure to he considerable, Tapscott seems to ignore the fact
that many children and adults have no access to the Internet. In
this brave new electronic world, the poor and disadvantaged seem to
be largely invisible. Tapscott is well over two-thirds of his way
into the book before directly addressing the question of how
expensive technology is to be made available to the disadvantaged.
And when he does, he has little to offer. He suggests, for
instance, that the homeless may find shelter information at wired
libraries, but he does not address how local libraries will afford
the technology to connect to the Internet (let alone the
unlikelihood of a homeless person entering or being welcome in the
library). Crucial matters are slighted in favor of voluminous
anecdotal evidence meant to chart the tastes of a generation
growing up unafraid of technology. Too vaporous and unreflectingly
enthusiastic to be of much use to anyone deeply interested in the
questions of new tehcnology and American society. (Kirkus Reviews)
The bestselling book announcing the arrival of the Net
Generation--those kids who are growing up digital--now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways--and what implications this has for the world and business.
Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a tsunami that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will lap their parents and leave them behind.
The book also demonstrates the common characteristics of the N-Generation:
acceptance of diversity, because the Net doesnt distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technology
than the adults around them.
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