The presence and ubiquity of the internet continues to transform
the way in which we identify ourselves and others both online and
offline. The development of virtual communities permits users to
create an online identity to interact with and influence one
another in ways that vary greatly from face-to-face interaction.
Identity and Leadership in Virtual Communities: Establishing
Credibility and Influence explores the notion of establishing an
identity online, managing it like a brand, and using it with
particular members of a community. Bringing together a range of
voices exemplifying how participants in online communities
influence one another, this book serves as an essential reference
for academicians, researchers, students, and professionals,
including bloggers, software designers, and entrepreneurs seeking
to build and manage their engagement online.
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