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Books > Business & Economics > Business & management > Sales & marketing
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Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
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Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
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Prepare for a successful career in social media marketing or a
related field with the unique emphasis found only in SOCIAL MEDIA
MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular
book includes a section on creating a personal brand, which is
useful to current or future professionals at any stage of career
development. This edition emphasizes how to use social media
techniques, detailed in the book, to develop and maintain a strong
personal brand. Helpful discussions also address a full range of
online and offline elements you can use to create a viable personal
branding strategy. You learn how to use graphical concepts to
structure and strategize within what is otherwise a chaotic social
media milieu. This edition summarizes many of today's best
practices for marketing activities on social media platforms to
assist you in functioning most effectively and dealing with the
rapid change that is a hallmark of social media.
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