This book offers a critical introduction to the media as well as a
self defense against the spin of politicians, advertising, and
assorted propagandists. Its interdisciplinary application of
principles of critical thinking and argumentative rhetoric can be
incorporated into a diverse range of college courses, including
communication, journalism, rhetoric, and media criticism. Lazere
offers a basic guide to and critique of the semantic complexities
of terms such as "liberal, conservative, left," and "right," as
well as related words like "democracy, freedom, capitalism," and
"socialism." He provides student guides for understanding opposing
viewpoints between conservative and liberal polemicists on
controversial issues in current politics and media, such as the
nation s wealth gap, including the rhetoric of economic arguments
and the use and interpretation of statistics. His book offers
insights into understanding the positions behind many other
well-publicized debates in American society from women s rights to
racial attitudes to the role of government. Lazere provides
students with tools for understanding and argumentation, showing
how to recognize logical fallacies, verbal slanting, and emotional
appeal through connotative language and how to discern intentions
behind political and other advertisements.In contrast to most
textbooks approach to logical fallacies that assumes they result
only from unintentional lapses in reasoning, this book confronts
the hard truth that real-life arguments frequently are tainted by
deliberate deception. Chapter 3 surveys various influences on
political bias in the media, while Chapter 4 examines special
pleading, conflicts of interest, invective, smearing, and hype as
propagated by sources like lobbies, public relations agencies,
think tanks, advocacy, and political advertising.Key features of
the text: "
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