Books > Reference & Interdisciplinary > Communication studies
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Media Literacy - A Reader (Paperback, 2nd Ed.)
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Media Literacy - A Reader (Paperback, 2nd Ed.)
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Media Literacy: A Reader produces a critical understanding of media
culture designed to help students develop the ability to interpret
media as well as understand the ways they themselves consume and
affectively (emotionally) invest in media. Such an appreciation
encourages both critical thinking and self-analysis, as students
begin to realize that everyday decisions are not necessarily made
freely and rationally. While we strongly believe that humans
exercise agency, we understand that there are social, cultural, and
political forces that affect agency. In this context our conception
of media literacy analyzes the ways our everyday decisions are
encoded and inscribed by emotional and bodily commitments relating
to the production of desire and mood, all of which leads, in Noam
Chomsky's famous phrase, to the « manufacture of consent. These
complex pedagogical and ideological issues demand rigorous skills
including questioning, analyzing, interpreting, and meaning-making.
Media Literacy: A Reader is a comprehensive collection of essays
that is sorely needed, as most of the academic work in the area is
written not for an introductory audience, but for scholars in the
field. It will shape the agenda in media literacy for years to
come.
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