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Books > Business & Economics > Business & management > Business ethics
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Corporate Social Responsibility, Sustainability and Public Relations - Negotiating Multiple Complex Challenges (Hardcover)
Loot Price: R4,863
Discovery Miles 48 630
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Corporate Social Responsibility, Sustainability and Public Relations - Negotiating Multiple Complex Challenges (Hardcover)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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While public relations offers numerous assets for
organization-stakeholder relationship building and for ethical
corporate social responsibility and sustainability communication,
it also faces challenges linked to negative perceptions of the
profession which can lead to accusations of "greenwashing." This
innovative book critically explores the growing, complex and
sometimes contradictory connections among public relations,
corporate social responsibility and sustainability. This book
advocates a postmodern insider-activist role for public relations
which can transform organizations into moral places committed to
people, planet, and profit. By amplifying voices of nearly 100
for-profit and nonprofit professionals, and using hermeneutic
phenomenological theme analyses of CSR/Sustainability reports and
websites, this book invokes public relations, postmodern and
critical theories to empower public relations professionals to
transform organizations into ethical, authentic and transparent
actors in the public sphere. It is essential reading for scholars,
educators and enquiring professionals working in public relations,
corporate communication, sustainability and corporate social
responsibility.
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