Corporate Social Responsibility, Sustainability and Public Relations - Negotiating Multiple Complex Challenges (Paperback)

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge New Directions in PR & Communication Research
Release date:	April 2017
First published:	2015
Authors:	Donnalyn Pompper
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	198
ISBN-13:	978-1-138-74350-2
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-138-74350-X
Barcode:	9781138743502

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