This book probes if it is possible for PR practitioners to
ethically navigate organizations toward CSR even when outcomes may
be inconsistent with organizational self-interest. Importantly, how
might PR practitioners recommend against doing something that may
be consistent with organizational goals but bad for the environment
or people? This book invokes postmodern and critical theories of PR
to inspire and empower public relations practitioners to transform
organizations into ethical, authentic and transparent public sphere
members.
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