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Books > Health, Home & Family > Mind, body & spirit > Mind, body, spirit: thought & practice
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Wake Up and Live! - A Formula for Success That Really Works (Paperback)
Loot Price: R536
Discovery Miles 5 360
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Wake Up and Live! - A Formula for Success That Really Works (Paperback)
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Loot Price R536
Discovery Miles 5 360
Expected to ship within 10 - 15 working days
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"Eminently sensible and practical."- The New York Times Book Review
A true lost classic that can take your life to its fullest
potential. What if you were promised a simple, 8-word formula that
could turn your life around? Would you believe it? Would you try
it? Here it is:
"Act as if it were impossible to fail"
This magic key is at the heart of one of the most persuasive
self-improvement books ever published - a work that, while
forgotten, rivaled the popularity of contemporaneous books by
Napoleon Hill and Dale Carnegie. It was called "Wake Up and Live ,"
written by Dorothea Brande, an enterprising Chicago journalist.
When Brande published "Wake Up and Live " in 1936, the book soared
to popularity, selling over 1,000,000 copies in years ahead. The
book won so much acclaim that it became the sole work of mind-power
philosophy ever to make it to the movie screen - and as a musical,
no less. In 1937, 20th Century Fox released "Wake Up and Live,"
starring Walter Winchell.
Brande was a journalist and writing instructor by trade, best
known for her enduring and thoughtful instructional book, "Becoming
a Writer" (1934). That book, Brande explained, grew out of a period
of bounding productivity in her career, which began with her
discovery of one basic law of success. Brande's formula was so
simple and magical-seeming that it made people want to argue with
her the moment she uttered it. But for many it worked.
"Act as if it were impossible to fail."
Brande was a preternaturally sharp-eyed student of human nature.
She detected among the vast majority of men and women a "will to
fail." This damning wish grew from a little-seen foible of human
nature. We are, Brande insisted, more frightened of suffering
humiliation than desirous of achievement. When fear and ambition
clash, she argued, fear inevitably prevails. "The Unconscious
dreads pain, humiliation, fatigue" Brande wrote; "it bends its
efforts even more ceaselessly to the end of avoiding pain than it
does to the procuring of positive pleasures."
Rather than risk rejection, people often self-sabotage: blowing
deadlines, alienating allies, aimlessly procrastinating. Brande's
grasp of the psychology of failure brought her a "eureka" moment.
After a lifetime of searching she had found the answer.
"Act as if it were impossible to fail."
In "Wake Up and Live " - a book that is as enjoyable as its
formula is simple - Brande tells the story of her discovery and
shows how her eight-word technique can be applied across different
areas of life. With its observations about self-defeat, and its
powerful idea for navigating around it, "Wake Up and Live " is one
of the most keenly argued and carefully observant works of
practical psychology ever written.
Praise for "Wake Up and Live"
"Eminently sensible and practical." - "The New York Times Book
Review"
"A simple and usable technique of living...All I want to do is to
buttonhole each and every one of my friends and say, 'You must read
"Wake up and Live "'" - Jean Starr Untermeyer
"Fascinating and exactly the spring tonic that most of us need." -
"Chicago"" Tribune"
"She made her own test with sincerity and faith, and her entire
life was changed to one of overwhelming success." - Earl
Nightingale, "The Strangest Secret"
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