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The Drink That Made Wisconsin Famous - Beer and Brewing in the Badger State (Hardcover)
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The Drink That Made Wisconsin Famous - Beer and Brewing in the Badger State (Hardcover)
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From grain to glass-a complete illustrated history of brewing and
breweries in the state more famous for beer than any other Few
places on Earth are as identified with beer as Wisconsin, with good
reason. Since its first commercial brewery was established in 1835,
the state has seen more than 800 open and more than 650
close-sometimes after mere months, sometimes after thriving for as
long as a century and a half. The Drink That Made Wisconsin Famous
explores this rich history, from the first territorial pioneers to
the most recent craft brewers, and from barley to barstool. From
the global breweries that developed in Milwaukee in the 1870s to
the "wildcat" breweries of Prohibition and the upstart craft
brewers of today, Doug Hoverson tells the stories of Wisconsin's
rich brewing history. The lavishly illustrated book goes beyond the
giants like Miller, Schlitz, Pabst, and Heileman that loom large in
the state's brewing renown. Of equal interest are the hundreds of
small breweries across the state started by immigrants and
entrepreneurs to serve local or regional markets. Many proved
remarkably resistant to the consolidation and contraction that
changed the industry-giving the impression that nearly every town
in the Badger State had its own brewery. Even before beer tourism
became popular, hunters, anglers, and travelers found their
favorite brews in small Wisconsin cities like Rice Lake, Stevens
Point, and Chippewa Falls. Hoverson describes these breweries in
all their diversity, from the earliest enterprises to the few
surviving stalwarts to the modern breweries reviving Wisconsin's
reputation as the place to find not just the most beer but the
best. Within the larger history, every brewery has its story, and
Hoverson gives each its due, investigating the circumstances that
meant success or failure and describing in engaging detail the
people, the technology, the marketing, and the government relations
that delivered Wisconsin's beer from grain to glass.
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