Cengage Advantage Books: This is PR - The Realities of Public Relations, International Edition (Paperback, 11th edition)

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.

General

Imprint:	Wadsworth Publishing Co Inc
Country of origin:	United States
Release date:	2012
First published:	2013
Authors:	Doug Newsom • Judy Turk • Dean Kruckeberg
Dimensions:	255 x 205 x 15mm (L x W x T)
Format:	Paperback
Pages:	369
Edition:	11th edition
ISBN-13:	978-1-133-30761-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-133-30761-2
Barcode:	9781133307617

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