Many senior executives talk about information as one of their most
important assets, but few behave as if it is. They report to the
board on the health of their workforce, their financials, their
customers, and their partnerships, but rarely the health of their
information assets. Corporations typically exhibit greater
discipline in tracking and accounting for their office furniture
than their data. Infonomics is the theory, study, and discipline of
asserting economic significance to information. It strives to apply
both economic and asset management principles and practices to the
valuation, handling, and deployment of information assets. This
book specifically shows: CEOs and business leaders how to more
fully wield information as a corporate asset CIOs how to improve
the flow and accessibility of information CFOs how to help their
organizations measure the actual and latent value in their
information assets. More directly, this book is for the burgeoning
force of chief data officers (CDOs) and other information and
analytics leaders in their valiant struggle to help their
organizations become more infosavvy. Author Douglas Laney has spent
years researching and developing Infonomics and advising
organizations on the infinite opportunities to monetize, manage,
and measure information. This book delivers a set of new ideas,
frameworks, evidence, and even approaches adapted from other
disciplines on how to administer, wield, and understand the value
of information. Infonomics can help organizations not only to
better develop, sell, and market their offerings, but to transform
their organizations altogether. "Doug Laney masterfully weaves
together a collection of great examples with a solid framework to
guide readers on how to gain competitive advantage through what he
labels "the unruly asset" - data. The framework is comprehensive,
the advice practical and the success stories global and across
industries and applications." Liz Rowe, Chief Data Officer, State
of New Jersey "A must read for anybody who wants to survive in a
data centric world." Shaun Adams, Head of Data Science,
Betterbathrooms.com "Phenomenal! An absolute must read for data
practitioners, business leaders and technology strategists. Doug's
lucid style has a set a new standard in providing intelligible
material in the field of information economics. His passion and
knowledge on the subject exudes thru his literature and inspires
individuals like me." Ruchi Rajasekhar, Principal Data Architect,
MISO Energy "I highly recommend Infonomics to all aspiring
analytics leaders. Doug Laney's work gives readers a deeper
understanding of how and why information should be monetized and
managed as an enterprise asset. Laney's assertion that accounting
should recognize information as a capital asset is quite convincing
and one I agree with. Infonomics enjoyably echoes that sentiment!"
Matt Green, independent business analytics consultant, Atlanta area
"If you care about the digital economy, and you should, read this
book." Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide
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Review This Product
My review
Sat, 20 Oct 2018 | Review
by: 3ee. I.
Infonomics Book, Is written in a comprehensive and not concise way of introducing Data and Information to CEO’s and CFO’s and all other leaders or managers in all industries. this book provides more value in your company, by harnessing your own “covered” data or other companies (3rd party, partners, etc) information.
http://3ee.info/infonomics-book-by-douglas-b-laney-review-and-summary/
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