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Orange Empire - California and the Fruits of Eden (Paperback, Annotated Ed)
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Orange Empire - California and the Fruits of Eden (Paperback, Annotated Ed)
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This innovative history of California opens up new vistas on the
interrelationship among culture, nature, and society by focusing on
the state's signature export - the orange. From the 1870s onward,
California oranges were packaged in crates bearing colorful images
of an Edenic landscape. This book demystifies those lush images,
revealing the orange as a manufactured product of the state's
orange industry. "Orange Empire" brings together for the first time
the full story of the orange industry - how growers, scientists,
and workers transformed the natural and social landscape of
California, turning it into a factory for the production of
millions of oranges. That industry put up billboards in cities
across the nation and placed enticing pictures of sun-kissed fruits
into nearly every American's home. It convinced Americans that
oranges could be consumed as embodiments of pure nature and
talismans of good health. But, as this book shows, the tables were
turned during the Great Depression when Upton Sinclair, Carey
McWilliams, Dorothea Lange, and John Steinbeck made the Orange
Empire into a symbol of what was wrong with America's relationship
to nature.
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